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Antwort
In a 2014 study from Augure, influencers were mostly defined as having three distinct characteristics:
- 79% say influencers are able to mobilize opinions and create reactions.
- 73% say influencers have large online communities focused on specific topics.
- 62% say influencers have a significant share of voice on a given subject.
The impact of influencers on marketing campaigns continues to increase. They’re perceived as thought leaders, experts in their field, the most effective partners for sharing your brand’s messages and driving business your way.
Interestingly, word-of-mouth is now perceived as one of the most effective advertising methods, as customers often prefer to research a brand on their own and only rely on feedback or recommendations from someone they trust.www.brandwatch.com/2015/08/asktheexperts-17-rules-to-follow-for-becoming-an-influencer/